Best NPS Survey Tools
The Best NPS Survey Tools for Measuring Customer Loyalty
The Net Promoter Score (NPS) is a widely-used metric for customer loyalty. It uses a simple question: "How likely are you to recommend this product/service?" The answer calculates the NPS from -100 to 100. In this article, we'll explore the top NPS survey tools for measuring customer loyalty.
1. SurveyMonkey
SurveyMonkey is one of the most popular survey tools on the market, and it also offers an NPS survey template that businesses can use to measure customer loyalty. The template includes the standard NPS question, along with follow-up questions that can help businesses understand why customers are giving a certain score. SurveyMonkey also provides real-time feedback and reporting, making it easy for businesses to track their NPS scores over time.
2. Qualtrics
Qualtrics is another popular survey tool that offers an NPS survey template. The template includes the standard NPS question, as well as follow-up questions that can help businesses understand why customers are giving a certain score. Qualtrics also provides advanced analytics and reporting features, making it easy for businesses to analyze their NPS data and identify areas for improvement.
3. Wootric
Wootric is a survey tool that specializes in NPS surveys and customer feedback. Its NPS survey template includes the standard NPS question, along with follow-up questions that can help businesses understand why customers are giving a certain score. Wootric also provides real-time feedback and reporting, as well as tools for analyzing customer feedback and identifying trends over time.
4. Delighted
Delighted is a survey tool that specializes in NPS surveys and customer feedback. Its NPS survey template includes the standard NPS question, along with follow-up questions that can help businesses understand why customers are giving a certain score. Delighted also provides real-time feedback and reporting, as well as advanced analytics features that can help businesses identify trends and opportunities for improvement.
5. AskNicely
AskNicely is a survey tool that specializes in NPS surveys and customer feedback. Its NPS survey template includes the standard NPS question, along with follow-up questions that can help businesses understand why customers are giving a certain score. AskNicely also provides real-time feedback and reporting, as well as tools for analyzing customer feedback and identifying trends over time.
Conclusion
The Net Promoter Score is an important metric for measuring customer loyalty and satisfaction, and there are several survey tools available to help businesses measure their NPS scores. SurveyMonkey, Qualtrics, Wootric, Delighted, and AskNicely are all excellent options for businesses looking to measure customer loyalty and improve their overall customer experience. Each tool offers a variety of features and analytics capabilities, so businesses should carefully evaluate their needs and choose the tool that best fits their goals and budget.
