Leading Providers Of Customer Data Platform Solutions In 2021

Leading Providers of Customer Data Platform Solutions in 2021

Customer data is an invaluable asset for businesses seeking personalized marketing, customer behavior insights, and growth. Employing Customer Data Platform (CDP) solutions enables efficient data management and utilization. Our article delves into top 2021 CDP providers and their associated benefits.

1. Adobe Experience Platform

Adobe Experience Platform is a comprehensive CDP solution that enables businesses to collect, unify, and activate customer data across multiple channels. It offers powerful data integration capabilities, real-time personalization, and AI-driven insights. With Adobe Experience Platform, businesses can create personalized customer experiences, optimize marketing campaigns, and drive customer engagement and loyalty.

2. Salesforce Customer 360 Platform

Salesforce Customer 360 Platform is a robust CDP solution that provides a unified view of customer data from various sources. It allows businesses to create a complete customer profile, analyze customer interactions, and deliver personalized experiences. With Salesforce Customer 360 Platform, businesses can streamline their sales and marketing processes, enhance customer engagement, and improve overall business performance.

3. Segment

Segment is a popular CDP solution known for its ease of use and flexibility. It enables businesses to collect, unify, and activate customer data from various sources and send it to different marketing and analytics tools. Segment offers a range of integration options and supports real-time data processing. With Segment, businesses can personalize customer experiences, gain valuable insights, and optimize their marketing strategies.

4. Tealium AudienceStream

Tealium AudienceStream is a powerful CDP solution that allows businesses to collect, enrich, and activate customer data in real-time. It provides a unified view of customer profiles and offers advanced segmentation capabilities. Tealium AudienceStream enables businesses to deliver personalized experiences, optimize marketing campaigns, and improve customer satisfaction and retention.

5. Optimizely (formerly Episerver) Customer Data Platform

Optimizely Customer Data Platform is a comprehensive solution that combines customer data with experimentation and personalization capabilities. It enables businesses to collect and unify customer data, create targeted segments, and deliver personalized experiences across channels. Optimizely Customer Data Platform empowers businesses to optimize customer journeys, increase conversions, and drive revenue growth.


Customer Data Platform solutions have become essential for businesses aiming to leverage customer data effectively. Providers like Adobe Experience Platform, Salesforce Customer 360 Platform, Segment, Tealium AudienceStream, and Optimizely Customer Data Platform offer powerful tools to collect, unify, and activate customer data, enabling businesses to personalize experiences, optimize marketing strategies, and drive growth. When considering a CDP solution, businesses should assess their specific needs, integration capabilities, scalability, and ease of use to select the provider that best aligns with their requirements and objectives.