The Best Customer Data Platform Providers In 2021
The Best Customer Data Platform Providers In 2021
A customer data platform (CDP) is a marketing technology tool that enables businesses to collect, unify, and activate customer data from various sources. The data collected from a CDP can be used to personalize marketing campaigns, improve customer experiences, and drive revenue growth. In this article, we will discuss the best customer data platform providers in 2021.
1. Segment
Segment is one of the best CDP providers in 2021. It offers a flexible, cloud-based platform that enables businesses to collect, unify, and activate customer data in real-time. Segment integrates with over 300 different data sources, including mobile apps, websites, and marketing automation tools. With Segment, businesses can create a single view of the customer that can be used to improve customer experiences and drive revenue growth. Additionally, Segment provides robust data governance features, ensuring that customer data is protected and compliant with industry regulations.
2. Tealium
Tealium is another top CDP provider in 2021. Its platform enables businesses to collect and unify customer data from multiple sources, including websites, mobile apps, and offline interactions. Tealium's CDP also includes machine learning capabilities, enabling businesses to personalize customer experiences and improve marketing campaigns based on real-time data. Additionally, Tealium provides robust data governance features, ensuring that customer data is protected and compliant with industry regulations.
3. BlueConic
BlueConic is a CDP provider that enables businesses to collect, unify, and activate customer data in real-time. Its platform includes a powerful data unification engine that can connect customer data from various sources, including CRM systems, marketing automation tools, and data warehouses. BlueConic also offers machine learning capabilities that enable businesses to personalize customer experiences and optimize marketing campaigns based on real-time data. Additionally, BlueConic provides robust data governance features, ensuring that customer data is protected and compliant with industry regulations.
4. Lytics
Lytics is a CDP provider that enables businesses to collect, unify, and activate customer data from multiple sources, including websites, mobile apps, and offline interactions. Its platform includes machine learning capabilities that enable businesses to personalize customer experiences and optimize marketing campaigns based on real-time data. Additionally, Lytics provides robust data governance features, ensuring that customer data is protected and compliant with industry regulations.
5. Optimizely
Optimizely is a CDP provider that enables businesses to collect, unify, and activate customer data in real-time. Its platform includes machine learning capabilities that enable businesses to personalize customer experiences and optimize marketing campaigns based on real-time data. Additionally, Optimizely provides robust data governance features, ensuring that customer data is protected and compliant with industry regulations.
Conclusion
The customer data platform market is growing rapidly, with new providers entering the market every year. The providers listed above are the best customer data platform providers in 2021, offering powerful features that enable businesses to collect, unify, and activate customer data from multiple sources. Whether you're looking to improve customer experiences or drive revenue growth, a customer data platform can help you achieve your goals.
