The Top Customer Data Platform Providers For Your Business In 2021

The Top Customer Data Platform Providers for Your Business in 2021

In today's data-driven business landscape, having a comprehensive understanding of your customers is essential for driving growth and making informed business decisions. This is where Customer Data Platforms (CDPs) come into play. CDPs enable businesses to collect, unify, and analyze customer data from various sources, providing valuable insights for personalized marketing, improved customer experiences, and enhanced decision-making. Let's explore some of the top CDP providers for your business in 2021:

1. Salesforce Customer 360

Salesforce Customer 360 is a leading CDP that offers a unified view of customer data across multiple touchpoints. It enables businesses to centralize customer profiles, capture interactions, and gain a holistic understanding of customer behavior. With its powerful analytics and segmentation capabilities, Salesforce Customer 360 helps businesses deliver personalized experiences and drive customer loyalty.

2. Adobe Experience Platform

Adobe Experience Platform is a comprehensive CDP that integrates customer data from various sources, including online and offline interactions. It allows businesses to create unified customer profiles, apply AI-driven insights, and activate personalized experiences across channels. With its robust data governance and privacy controls, Adobe Experience Platform ensures compliance while enabling data-driven marketing strategies.

3. Segment

Segment is a flexible and scalable CDP that helps businesses collect and connect customer data from multiple sources. It offers a wide range of integrations with popular marketing and analytics tools, making it easy to orchestrate personalized campaigns and measure their effectiveness. Segment's customer data infrastructure empowers businesses to deliver seamless customer experiences and drive growth.

4. Tealium AudienceStream

Tealium AudienceStream is a robust CDP that enables businesses to collect, enrich, and activate customer data in real-time. It provides advanced segmentation and audience creation capabilities, allowing businesses to deliver hyper-personalized experiences at scale. With its robust privacy and consent management features, Tealium AudienceStream ensures compliance with data regulations while driving impactful marketing strategies.

5. Optimizely

Optimizely, formerly known as Episerver, offers a powerful CDP that combines customer data with experimentation and personalization capabilities. It enables businesses to create unified customer profiles, run A/B tests, and deliver personalized experiences across digital channels. Optimizely's data-driven approach helps businesses optimize customer journeys, drive conversions, and maximize marketing ROI.

6. Lytics

Lytics is a CDP designed to help businesses unify customer data and leverage AI-driven insights for personalized marketing campaigns. It provides customer segmentation, content personalization, and campaign orchestration capabilities. Lytics' machine learning capabilities enable businesses to deliver the right message to the right customer at the right time, resulting in improved customer engagement and conversions.


Customer Data Platforms (CDPs) have become integral tools for businesses aiming to harness the power of customer data for personalized marketing and improved customer experiences. The top CDP providers for your business in 2021, such as Salesforce Customer 360, Adobe Experience Platform, Segment, Tealium AudienceStream, Optimizely, and Lytics, offer robust solutions for collecting, unifying and analyzing customer data. These CDPs enable businesses to gain a holistic view of their customers, deliver personalized experiences, and drive growth

The top CDP providers mentioned above offer comprehensive solutions to help businesses leverage customer data effectively. Whether you choose Salesforce Customer 360, Adobe Experience Platform, Segment, Tealium AudienceStream, Optimizely, or Lytics, each provider brings unique features and capabilities to the table. Take the time to evaluate your business needs, explore demos or trial options, and select the CDP provider that best aligns with your objectives. Embrace the power of a CDP and unlock the full potential of your customer data to drive growth and deliver exceptional customer experiences.